CARL ZEISS SPECTROSCOPY
A global leader in the area of lenses, microscopes and other optic technology, Zeiss is a 160-year-old, $5 billion German company with many locations and sectors to its credit. The Zeiss Spectroscopy division is positioning itself to move into new US industries, and Duke Joseph conducted strategic market research to support its North American expansion.
We created sales collateral, generated leads and made introductions, and planned and managed customer interface events. We established technology trials in collaborative food production facilities, and recruited industry specialists to provide counsel to Zeiss engineers and sales force.